Chinese Tourist Welcome (CTW) Training


For more than 7 years, I have being conducting the CTW Training to help clients make their products and services “China Welcome” and to boost their sales.

This face-to-face training provides management and staff members with information about Chinese culture, China´s tourism market patterns and trends, Chinese travellers’ behaviour (especially shopping behaviour), as well as practical advice on how to adapt, market and engage with Chinese travellers. Beyond the contents, after a short assessment, the successful participants are awarded the Chinese Tourist Welcome (CTW) Quality Host Certificate, which is valid for two years and allows participants to show their commitment to the Chinese outbound market.

The training contents have been created by COTRI China Outbound Tourism Research Institute, the world’s leading independent research institute for information, training, quality assessment, research, and consultancy relating to the Chinese outbound tourism market. Since 2008, I have been conducting these training sessions together with COTRI´s Director Prof. Dr. Wolfgang Georg Arlt to companies worldwide. Since May 2015, I am the exclusive partner for COTRI in Germany.

The training is part of COTRI´s CTW Chinese Tourist Welcome Programme, which consists of one training programme and two quality labels. For more information about the CTW Programme click here.

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