1) Market Research & Analysis

Focused on my clients’ concrete needs, I have conducted projects that satisfy their research and analytical needs in the following categories:

Chinese Customer. Customer needs, current market segments, price acceptance, customer journey definition, latest developments & forecasts, customer opinion about the client´s offers and potential development and adaptation needed.

Competition. Strengths, Weakness, Opportunities & Threats of the client within the market. Possible synergies with other market participants.

2) Marketing Plan

Whether in the creation of a new marketing plan or just by adjusting the current marketing efforts to target the Chinese customer, I really enjoy developing creative and innovative plans that boost business growth.

3) China Social Media and Digital Sphere Advisory

Web and App development, social media management, follow up of a digital marketing strategy and agency selection are some of the topics I have previously advised my clients on.

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